How to build UTM tracking links that suit you
How to build UTM tracking links that suit you
LuoyeGoogle Analytics default channel differentiation rules
When building UTM links, the medium should be as close as possible to Google’s default channel.
[[GA4] Default channel group - Analytics Help
Learn how Analytics classifies your traffic. This article is for GA4 properties. Default channel grouping for Universal Analytics (UA) properties is covered in this article. We recently made impr
References
[Blog - UTM.io
…
https://web.utm.io/blog/](https://web.utm.io/blog/)
Google official UTM link building tool
[Campaign URL Builder
This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.
‼️ Parameters are written in lowercase
utm_id
Campaign ID
Example of importing campaign data
utm_source
Use this to show which service the referring traffic came from - google, facebook, or a newsletter. If this is from email newsletters, it ‘s good to include which list you used here e.g. loyal_customers or instagram_users (or however you have your email list segmented.) This is mandatory, you must fill it out for the other tags to work.
facebook, twitter, blog, newsletter, youtube, tiktok, google
utm_medium
Often confused with source, this was designed for words like email, CPC, social that show the medium the user came through.
organic (Google Search, usually this parameter is not needed)
cpc (pay per click advertising)
display/cpm/banner (display ads)
social (traffic coming through social media channels facebook, twitter, youtube, tiktok, linkedin)
organic_social (official media channels to post the traffic, because our official media traffic is larger, to do a differentiated analysis, otherwise it can also be categorized as social without adding this)
paid_pr (paid media promotion)
affiliate
qr_code
utm_campaign
Use this for campaign name - e.g. JanuarySale or VIPRetargeting. It’s okay if you make this one long and specific, and put more information in it so you don’t get confused between one campaign and another e.g. utm_campaign=january_sale_1-5-2019_retarget_loyal_ customers. customers.
summer_sale, free_trial
utm_content
If you’re A/B testing ads, then this is a useful metric that passes details about your ad. You can also use it to differentiate links that point to the same URL. You can also use it to differentiate links that point to the same URL.
Tracks which part of the text or which call-to-action placement sent the traffic. ex: learn-more-copy, download-now-button, etc.
Ex: learn-more-copy, download-now-button, etc. video_ad, text_ad, blue_banner, green_banner
utm_term
(not recommended for non-search based ads)
You’ll use this mainly for tracking your keywords during a paid AdWords campaign. You can also use it in your display ad campaigns to identify You can also use it in your display ad campaigns to identify aspects of your audience
It can also differentiate social ad headlines, email subject lines, etc.
Samples
Celebrity Tracking
For example, beyonce recommended our lava me 3 on instagram this January.
utm_campaign=beyonce-lavame3-jan2022
utm_medium=social
utm_source=instagram
Final link
Your own social media
For example, we posted a video on our tiktok account, playing a pop song with lava me 3
utm_medium=organic-social
utm_source=tiktok
utm_campaign=sing_a_song-lavame3-13092022
Final link
Social Media Ads
For example, we made a CPC pay-per-click advertisement on Facebook about the back-to-school day promotion (Facebook platform will automatically create UTM links when you create ads, you can follow the platform’s automatic creation or follow the rules I wrote)
utm_source=facebook
utm_medium=cpc
utm_campaign=back_to_school-lava-01092022
utm_content=ad-version-a-img (mark the content of the ad, if there is also a B version of the graphic program, then it can be written as ad-version-b-img)
utm_term=img-1/img-2/button-know-more/txt-link (mark different clickable elements of a graphic ad, e.g. image1/image2/button/link)
Final link
https://www.lavamusic.com/back-to-school/utm\_source=facebook&utm\_medium=cpc&utm\_campaign=back\_to\_school-lava-01092022&utm\_content= ad-version-a-img&utm_term=img-1
Let’s say we have a CPM display ad on Facebook for Lave me 3
