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Industry Analysis
Classic bike locks are still the popular choice, such as U-locks, chain and cable locks, folding locks and frame locks. Combination locks and alarm locks are not as widely used, and these are generally used in combination with other locks.
The ADFC (Allgemeine Deutsche Fahrrad-Club) German Cycling Club offers online tips on how to better prevent bike theft, which include: If you have to leave your bike outside unattended for a longer period of time, you should use two locks if possible. Since many thieves specialize in one particular type of lock, it is a good idea to use two different types of locks, such as armored chain locks and U-locks.
Types of bicycle locks
Fahrradschlösser (bicycle lock )
Fahrrad-Kettenschlösser (bicycle chain lock)
Fahrrad-Kabelschlösser (Bicycle cable lock)
Faltschlösser (folding locks)
Bügelschlösser (U-lock)
Rahmenschloss (frame lock)
- U-lock - as hard as granite To open a U-lock, you need to use heavy equipment. For this reason, U-locks are considered one of the safest locking systems in the bicycle lock series. The hard shackle is inserted into the lock body from both sides and locked by the lock head. Various models have a classic key lock system or individually selectable digital combinations. The manufacturer Abus provides an example of complex technology, with a very popular lock, namely the 540 Granit X-Plus U-lock black/grey (2015).
- Folding Lock--Mobile, Stylish, Not Easy to Be Pried Open Folding locks are a good compromise between security and weight. In terms of structure and materials, the compact design, lower weight, and sophisticated security technology make this bicycle lock particularly attractive. The bicycle lock can be attached to the frame with a bracket without damaging the frame. The silicone coating of the link system successfully resists abrasion of the paint on the bicycle. Folding locks, whether in classic black (such as the Abus 6000/120 Bordo Big folding lock) or colorful (Abus 5700 UGRIP Bordo), provide security and can be integrated into the bicycle's overall visual concept in a striking or discreet manner as needed.
- Chain lock--classic and sturdy A chain lock is a solid classic. A bicycle secured with this accessory can deter any thief who is already scouting for potential loot. Heavy chains are not easily opened. If an attempt is made to open them, it will take a lot of time and create significant noise. Chain locks have traditional designs (chain and separate lock), and also more modern variants, namely chains with integrated lock systems. Chain locks vary greatly in quality. Generally speaking, they are attractive due to their price and are well-suited for securing inexpensive bicycles. The Abus Citychain 1010/110 (2015) is an example of a robust and technologically mature system.
- Frame lock -- always with you, and practical Frame locks were already a popular accessory in the early days of bicycles. They are directly attached to the frame and lock the rear wheel when closed. This is a very good method to prevent the bicycle from being misused. However, for sustainable security, it is recommended to use an additional bicycle lock. The 496 Tectic offered by Abus is a hardened steel model of bicycle lock, and this type of bicycle lock is fully functional and inexpensive.
- Cable lock -- Simple, lightweight, cheap Despite having a lower security factor compared to other types of locks, cable locks are an alternative to their related accessories. They are light and act as a deterrent to thieves. Due to their nature, they are very flexible in use and present no problems in operation. This type of bicycle lock is also sold in very different quality grades. It is advisable to rely on established manufacturers (Abus, Trelock, Kryptonite, Lock, or BBB) and avoid cheap variants. For example, the Microflex 690/75 Shadow (2015) offered by Abus is a robust lock.
mounted on the center shaft, not possible if ebike uses a mid-mounted motor.
Security Level
When purchasing a bike lock, a security certificate provides information about the level of security of the lock. There are official certificates from third parties (VdS, Sold Secure) and some well-known manufacturers have their own security levels, e.g. Abus, Trelock, Kryptonite, so that consumers can trust in the security level of a well-known manufacturer.
VdS: VdS certification is probably the most important quality standard to look for when buying a bike lock. As an independent certificate, the VdS test seal enjoys a high level of confidence among security managers.VdS Schadenverhütung GmbH is a company of the Gesamtverband der deutschen Versicherungswirtschaft e.V. (German Insurance Association) and works as the German independent certification body for safety technology works. VdS tests security products and then classifies them into different grades, which often provide the basis for recommendations by property insurers and the police. Bicycle locks with VdS certification are a must, especially for bicycle theft insurance as part of a home insurance policy.
Sold Secure the UK's foremost testing and certification body for security products.
Sold Secure four levels
- Sold Secure Bronze Level Provides anti-theft capability against a basic list of tools (designed to prevent opportunistic crime)
- Sold Secure Silver Provides anti-theft capabilities against an enhanced tool list (designed to prevent more determined attacks)
- Sales Security Gold Provides anti-theft capabilities against a list of specialized tools (designed to prevent specialized attacks)
- Selling Security Diamond Highest level of anti-theft capability, including the use of specialized tools (designed to prevent the most destructive attacks, including angle grinders)
Products certified as Selling Secure can carry the Selling Secure quality mark. Information on approved products will be distributed to crime prevention officers, insurance companies, the media, the Home Office and the public, and will be freely available to those who need it.
Materials
Rhodium Bars
Rhodium Bars
Rhodium is an extremely rare and precious precious metal, often worth more than gold, platinum and palladium, having a silvery-white metallic appearance. It has a higher melting point than platinum, but is less dense. Rhodium is found in ores mixed with other metals such as palladium, silver, platinum and gold. Rhodium is mainly used as a catalyst for three-way catalytic converters in automobiles, and it is also highly valued in jewelry. In bicycle locks the metal is plated with rhodium to increase the hardness, wear resistance, corrosion resistance and other properties.
Keyword Analysis
There are more searches about bike lock reviews and some famous brands, but overall there are not many searches about bike locks, probably due to the low price of bike locks in general and the low decision-making cost.
Keyword | Volume | Keyword Difficulty | CPC (USD) | Competitive Density | Number of Results | Intent |
fahrradschloss | 27100 | 45 | 0.32 | 1 | 6040000 | Commercial |
abus fahrradschloss | 18100 | 30 | 0.32 | 1 | 848000 | Informational, Transactional |
fahrradschloss test | 12100 | 48 | 0.21 | 1 | 1940000 | Commercial |
fahrradschloss abus | 3600 | 30 | 0.32 | 1 | 548000 | Transactional |
fahrradschlösser | 2900 | 43 | 0.32 | 1 | 5170000 | Commercial |
fahrradschloss mit alarm | 1900 | 20 | 0.17 | 1 | 243000 | Commercial |
fahrradschloß | 1900 | 34 | 0.32 | 1 | 117000 | Commercial |
axa fahrradschloss | 1600 | 0.19 | 0.19 | 1 | 95 | Informational, Transactional |
bestes fahrradschloss | 1600 | 43 | 0.26 | 1 | 176000 | Commercial |
fahrradschloss kinder | 1600 | 16 | 0 | 0 | 1630000 | Commercial |
fahrradschloss testsieger | 1600 | 45 | 0.22 | 1 | 226000 | Commercial |
test fahrradschloss | 1600 | 42 | 0.15 | 0.99 | 1110000 | Commercial |
fahrradschloss e bike | 1300 | 26 | 0.3 | 1 | 2100000 | Commercial |
fahrradschloss testsieger 2022 | 1300 | 41 | 0.22 | 1 | 87 | Commercial |
test fahrradschlösser | 1300 | 42 | 0.15 | 0.99 | 149000 | Commercial |
trelock fahrradschloss | 1300 | 31 | 0.16 | 1 | 95 | Transactional |
abus fahrradschlösser | 1,000 | 27 | 0.32 | 1 | 354000 | Informational, Transactional |
fahrradschloss zahlenschloss | 1,000 | 23 | 0.3 | 1 | 190000 | Commercial |
fahrradschloß test | 1,000 | 45 | 0.21 | 1 | 66800 | Commercial |
kryptonite fahrradschloss | 1,000 | 26 | 0.18 | 1 | 78 | Informational |
sicheres fahrradschloss | 1,000 | 44 | 0.27 | 1 | 128000 | Commercial |
Brand Analysis
Bicycle locks, in addition to ABUS, other brands in this category do not have enough brand recognition, users buy mainly depends on what the channel to push. The first thing to consider when purchasing a lock is safety, followed by portability, and then environmental protection.
ABUS
ABUS August Bremicker Söhne KG, commonly known as ABUS, is a manufacturer of preventive security technology based in Wetter, North Rhine-Westphalia. Its name is an acronym of its original name August Bremicker und Söhne. Over the course of nearly a century, the business has grown into a global conglomerate, abus is synonymous with safety, reliability and durability.
Hiplok
Hiplok is a British company founded in 2011 by a couple of cycling enthusiasts, who designed the world's first wearable bike lock with the Hiplok D1000 - a reverse angle grinder lock and the ultimate diamond certification from Sold Secure.
Litelok
Founded in the UK in 2013
Kryptonite
An American brand that has been around for over fifty years, it started out making bike locks and later got involved in bike lights.
AXA
Dutch company
Red Cycling Products
One of the largest bicycle dealers in Germany sells the most bicycles, but does not have its own official website, may be similar to the dealer's own brand.
Sales Channel Analysis
Amazon
Bestseller
Every day bestseller will change, this data is as of July 4
Fischer this folding lock is Amazon's current hot product, and Amazon official in the sale, according to the Amazon category rank, the product's monthly sales estimate is 4,620. product pricing fluctuations in the 16.99-21.99, the current pricing is 21.99, the price change is to follow the Amazon official go. If Amazon.com is selling this product, everything else will follow the Amazon.com price, but all Amazon.com products will be priced lower, close to cost.
Fischer Folding Lock Product Description Size: 85cm Features: foldable Components included: fischer folding bike lock with bracket, two keys Weight: 934 grams Review Summary: Good value for money Good security Takes up little space Not easy to install The lock is more bulky Not flexible enough The bracket is more difficult to fix not strong Either the bracket or the water holder
Amazon Choice
SPGOOD, the main products include arm trainers, grill plates, chain locks, fenders, game boards and standard controllers, non-Amazon owned items, exclusive sale, consecutively won the gold purchase car, the product has a monthly sales estimate of 7,890, currently priced at 10.99, the
SPGOOD Chainstay Product Description
Color: 14 colors available Material: alloy steel Features: password unlocking Parts included: 1 x bike lock, 1 x user manual Product Dimensions: 83 x 4 x 4 cm; 650 grams.
Review Summary: Easy to set the password Cost-effective Good security Heavier Forgot password can not be opened
Fahrrad-xxl
Fahrrad XXL operates 16 huge bike specialty stores throughout Germany, featuring a wide range of bikes and accessories from well-known top manufacturers as well as exclusive in-house brands. Each specialty store has decades of experience and tradition - some family-owned businesses are even more than 100 years old. The Group opened the online store Fahrrad-XXL.de in 2012.
Filter categories
Bicycle locks 262 U-locks (45) Folding locks (37) Cable locks (63) Chain locks (94) Frame locks (15) Combination locks (44) Lock extensions (23) Wall and floor anchors (2) Bicycle lock accessories (8)
Lock version Security level Locking system Lock length (cm) Brand Color Service available Price Seasons
Bestseller
The bestseller is a folding lock from ABUS for 55,99 €, which is only 80 cm long and is mostly rated by users as too short.
Fahrrad.de
fahrrad.de is a brand of the Internetstores Group. It operates a variety of online and offline specialty retailers for bicycles and outdoor products throughout Europe. Through its international positioning, multi-store concept and many years of industry experience, it always offers its customers the latest trends in cycling and outdoor sports combined with the most modern online shopping experience.
Filter by Category
Category Gender Brand Collection Color Price Customer Reviews Store Product Offerings
Bestseller
Red Cycling Products cable lock for € 11,99 The lock not only comes with a bracket but is also 180cm long, guess that's why this product sells better.
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- Author:Luoye
- URL:https://blog.yeluo.io/article/the-bike-lock-marketing-report-of-german
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